BikeLife for brands
Put your brand on the ride
Sponsor the rideouts riders turn up to, put your name on the stamp they keep, run offers that sell, and work with the hosts riders follow.
Ways to partner
From one rideout to a whole season. Mix any of these, and we'll plan it with you.
Put your brand where riders gather.
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Sponsored rideout
A rideout with your name on it, hosted by a rider the community already follows, on your banner and on the Featured shelf.
- Awareness
- Footfall
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Your stamp
Design the stamp every rider collects at the meetup. It stays in their Passport for good.
- Awareness
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Your event on the map
Store openings, launches, demo days and test rides. Riders RSVP in the app and check in when they arrive.
- Footfall
- Sales
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Giveaways at check-in
Every rider who checks in at your rideout is entered to win, so the prize brings the turnout.
- Footfall
- Awareness
Discounts that bring riders to your store, with every sale traced back.
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Rider discount codes
A code for your bikes, parts or gear, shared by hosts and on rideouts. You see every sale it brings, on a flat fee or a share of each sale.
- Sales
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Check-in rewards
Riders who check in at your rideout unlock an offer only they can use.
- Sales
- Footfall
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Rank rewards
Riders who reach a rank, like Street Legend, unlock your reward. Ranks are earned by riding, so it goes to your most committed riders.
- Sales
- Loyalty
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Member perks
A standing offer for Pro and Ultimate members, the riders who host and lead.
- Sales
- Loyalty
Content riders choose to watch.
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Creator campaigns
Work with the hosts and crews riders follow, from one clip to a season of rides.
- Content
- Awareness
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Product seeding
Put your bikes, parts and gear in the hands of the riders who lead rideouts and post the ride.
- Content
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Long-term ride tests
Riders take your product on rideouts for a month and post how it held up.
- Content
- Sales
Placements across the app, always labelled Sponsored.
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Featured placement
Your rideout or event at the top of the Rides list for riders near it.
- Awareness
- Footfall
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Sponsored clips
Your video in the clips feed, between the clips riders came for.
- Awareness
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Shop spotlight
Your product in BikeLife's Shop, beside the memberships and collectibles riders already buy.
- Sales
Headline partnerships
Bigger, longer and exclusive. For brands that want to be part of BikeLife itself.
Season partner
Every 13-week season, presented by you: your name on the season, its ranks and its biggest rideouts.
Official partner
BikeLife's official bike, e-bike, helmet or gear brand. The only one in your category, named across the app and at our rideouts.
Branded collectibles
A profile frame or Passport tape in your colours, given away or sold in the Shop, and worn on riders' profiles for everyone to see.
The members' stamp
Your name on the stamp every Ultimate member collects that month.
City takeover
A weekend of rideouts in one city, all yours: the banners, the stamps and the Featured shelf.
Rider insights
Hear from the riders you want to reach before you launch, through surveys and test rides.
Start a partnership
Tell us about your brand and what you want riders to see. We reply within two business days.
Prefer email? Write to [email protected]
Questions from brands
What does a partnership cost?
Anything from a single rideout to a season-long partnership. It depends on the format, the hosts and how many riders you want to reach, so tell us your budget and we'll come back with options that fit it.
Can we pay per sale?
Yes. Discount codes can run on a flat fee or a share of each sale they bring, whichever suits you.
Who are BikeLife's riders?
Riders on pedal bikes, e-bikes and e-moto, from people going to their first rideout to the hosts and crews who lead them. Every rider is 16 or older.
Can we choose the hosts and the city?
Yes. We'll suggest hosts and rideouts that fit your brand and your area, and you approve them before anything goes live.
How do we know riders were really there?
Check-in only works at the meetup spot, during the window the host sets. A check-in is a rider who turned up.
Are partnerships labelled?
Yes. Paid placements in BikeLife are labelled, so riders always know what's a partnership.
How far ahead should we get in touch?
A few weeks before you want to go live gives hosts time to plan the ride and riders time to RSVP.